You're probably wondering why my logo is a banana.
I'm a . . .
When creating a logo and brand identity, I thought of my sister’s nickname, “Banana.” Every time we’d call each other, we’d answer the phone with a silly nickname. One day I called her and said “Hey Chiquitta!” For some reason she thought it was the funniest thing ever. She demanded to know how I came up with it. I told her how it was a well known brand of banana. That made her so excited that from then on whenever we called each other she’d answer “Hey Chiquitta!” and I’d respond “Hey Banana!” My sister had always been my biggest advocate. The dreams she had for me were bigger than anything I could have ever imagined for myself. Choosing her nickname as my logo is a reminder to myself to think confidently about my ambitions.
When I think of a banana, I think of them in their transition from raw to ripe. It occurred to me how representative that was of me. As an artist, I never want to be “ripe.” I never want to be done absorbing information and done learning from everything that I do.
I believe that the significance of a design is in both the process and the inspiration for its creation. A successful design isn’t just a pretty picture—it is so much more than that.