jennypally.com

Recently, I graduated from the Savannah College of Art and Design majoring in Graphic Design. I came to SCAD knowing I wanted to study graphic design, but not entirely sure why. It was about a month into my foundation-level design course when I realized everything I loved about art was rooted in the fundamental elements of design. I found it fascinating how incorporating color theory, perspective, contrast, rhythm, movement and hierarchy could not only create beautiful work, but work that was multi dimensional in its depth of meaning.

 

Ultimately, the biggest draw to graphic design was how the design process allowed me to reconcile my urge to organize, research and manage projects with my desire to explore and create.

 

During my time in school, I made a conscious effort to explore various mediums outside my program of study. I knew that as a designer, I never wanted to be boxed in. So I had to get off my computer and explore art in as many forms as I could. I took the opportunity to learn about painting, drawing, photography, filmmaking, letterpress, motion media, philosophy and advertising. I strongly believe that my multifaceted approach to education positively influenced my work, by giving me different perspectives and approaches when it came to solving design problems.

 

At SCAD, I learned the principles of design and branding. I learned software like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe AfterEffects, Adobe DreamWeaver and Sketch. I gathered basics of designing for print, web, app, interface, packaging and products. I learned how to collaborate with other artists. Most importantly, I learned how to take a problem and create a solution.

 

While creating my website and working on freelance jobs, I have learned more about project management. Understanding what tasks need to be completed for a project, and how those tasks should be scheduled and planned for, is crucial to being effective and efficient. 

 

In my freelancing work, I have been selective towards projects that have encouraged my personal development as a designer. I have found that even with the constraints on a project’s timetable, I thrive when I can set my own schedule.  

 

I am and will never be done learning. I will continue to take every opportunity I can to learn, grow and evolve. 

ABOUT ME

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