The Jepson Center is a part of the Telfair Art Museums in downtown Savannah. The objective of this project was to redesign their marketing materials to better represent them as a brand.
This project was an exciting opportunity to work within the confines of an already existing branding concept. My focus in the redesign was to create a bold impression to peak interest. To do so, I reversed the brand’s typical color treatment. Instead of putting splashes of color on a white background, I opted to use a bold background color, while using white text and the other colors in the scheme to create emphasis. Not only did this make my brochure stand out from the other ones the museum had, but created a complimentary contrast with actual interior and exterior of the Jepson Center.