Spoonful of Spice is a concept driven work, created for the functional Ven Go travel agency to promote a series of cooking based tours through Asia. The marketing materials aim to convey how the tours offered act as the “Spoonful of Spice” that makes life a little more interesting.
This was an exciting project for me because I got to carry out my vision from conception to execution. Through art directing a photographer, Meredith Web, I created imagery that expressed my concept and aesthetic rather than attempting to force already existing pieces into my design. This allowed me to create a cohesive design through all my marketing materials.